Product Design 产品设计

在台湾文化是中国传统文化受到日本等东方文化，以及美国、西班牙、荷兰等西方文化影响而形成的多文化混合体。这种文化上的融合使得台湾逐渐形成了其独有的文化，可看作南中国文化的一种变体形式。与此同时，台湾土著民族也各自具有独特的文化。(Chang, 2006; Taiwan Aborigines Art Studio,n.d.).台湾的文化多样性和独特性在设计领域有着可观的应用潜力，尤其是在目前全球市场上大多数产品正在由于其功能和形式上的相似性而失去特点，具有本地特征的设计变得越来越重要的时候。文化因素作为产品独特的特征，可以用于在国际市场上增强识别性，也可以提高消费者的体验。(Handa, 1999; Yair, Press, & Tomes, 2001; Yair,Tomes, & Press, 1999). 台湾对于本地文化发展的不断重视，已经呈现出在国际市场上彰显台湾风格的强烈意愿，在1996年亚特兰大奥运会上播放的布伦族土著音乐就是一例，通过在设计中使用本地因素而在国际市场上创造产品个性，设计师已经注意到了让产品同文化因素相关联从而提高产品价值的重要性。现在工业设计可以促进将文化因素整合到产品中这一过程，并且将会对在充满竞争的国际产品市场中提高文化价值发挥重要作用。To English,Culture in Taiwan by the Japanese traditional culture of China and other Eastern cultures, and the United States, Spain, the Netherlands and other Western cultural influence and the formation of multi-cultural mix. This cultural fusion of Taiwan has gradually formed its unique culture, Chinese culture can be seen as a southern variant form. At the same time, Taiwan's indigenous peoples have their own unique culture. (Chang, 2006; Taiwan Aborigines Art Studio, nd). Taiwan's cultural diversity and uniqueness in the design field has considerable potential applications, especially in the current global market for most products is due to the similarity of function and form Loss of features, local features of the design becomes more important time. Cultural factors as the product's unique characteristics, can be used to enhance the recognition in the international market, which also can improve the consumer experience. (Handa, 1999; Yair, Press, & Tomes, 2001; Yair, Tomes, & Press, 1999). Taiwan for the constant attention of local cultural development, has shown a highlight in the international market, the strong will of the Taiwan-style, in 1996 Brent played on the Olympic Games in Atlanta family is an example of indigenous music, through the use of local factors in the design and create products in the international market personality, so that product designers have noticed associated with cultural factors to enhance the importance of product value. Now industrial design can contribute to the cultural factors into products of this process, and will be competitive in international product markets play an important role in improving cultural values​​.